FREE KNOWLEDGE. PRACTICAL AI SYSTEMS.

Run solo.
Build like
a team.

AI has never given freelancers more power. We show marketing freelancers how to turn it into better clients, stronger offers and a business that works beyond billable hours.

Explore free knowledge Join AI Lancer beta

For web, ads, content, design & conversion freelancers.

YOUR SOLO BUSINESS, CONNECTED↗

F↗

AGENTS.md

Your expertise becomes context.

Goals · ideal clients · offers · standards

⌕Research01

✳Create02

↗Deliver03

You review. You decide.↳

A SYSTEM YOU CAN BUILD WITH YOUR OWN AI

LEARN FREE → BUILD SYSTEMS → GROW YOUR WAYFrom the founders behind

01 / THE REAL WORK BEHIND FREELANCING

Great at the work.
Let's fix the business around it.

A better AI prompt won't fix a bad client agreement. We work on the everyday problems that cost you money, time and headspace.

“Can we pay after you finish?”

Agree the deposit, milestones and handover before work starts. Use a clear payment conversation instead of chasing an invoice later.

Payment & onboarding checklist

“Just one more small change.”

Define the deliverables, revision rounds and what costs extra. Turn an open-ended project into a service with boundaries.

Scope & change-request template

Busy this month. Empty next month.

Choose a specific ICP, research suitable companies and keep a simple lead pipeline moving while you deliver client work.

ICP & lead qualification system

“Someone else does it cheaper.”

Build an offer around the client's problem, a clear outcome and evidence. Prepare discovery questions before defending a price.

Offer & sales-call framework

The wrong client takes all your energy.

Qualify budget, decision-maker, timeline and expectations early. Recognize red flags and set communication rules.

Client-fit scorecard & boundaries

AI still feels like trial and error.

Give AI your offer, client profile, standards and a repeatable process. Get drafts you can review and use in real work.

AGENTS.md & workflow starter kit

02 / CAPABILITY, WITH A PROCESS

A one-person business.
With more possibilities.

Stop rebuilding each task from scratch. Combine business knowledge, reusable templates and AI workflows. FPS is one system in a much bigger toolkit.

01 /

Find the right clients

An ICP, public-source research and qualification criteria. Design a research agent that can prepare a shortlist overnight for your review.

ICP → research → qualified shortlist

02 /

Create campaigns with AI

Move from a customer problem to angles, ad copy, image briefs and landing pages. Keep one brand context across the workflow.

Brief → creative → campaign assets

03 /

Package and sell your expertise

Use FPS and other frameworks to build an offer, lead magnet, discovery call and follow-up that fit your market.

Offer → conversation → next step

04 /

Deliver without rebuilding everything

Turn onboarding, production and QA into checklists your AI and future team can follow. Keep a person responsible for the final result.

AGENTS.md → process → reviewed output

03 / KNOWLEDGE THAT'S ALREADY HERE

Open the playbook.
Put it to work.

Our knowledge lives in Notion: strategy, offers, pricing, lead magnets, outreach, sales and delivery. Find the relevant material, give it your business context and use it with your preferred AI.

Freedlancer / Knowledge libraryOpen in Notion

Actual Freedlancer Notion library: strategic planning, offers, pricing and client acquisition modules

Learn what you need

Pick the problem you're solving today. Work from a template and a practical framework.

Build it with your AI

Add relevant knowledge to your own AI workspace. Keep context consistent with AGENTS.md where supported.

Bring questions to weekly Q&A

One session a week to discuss your offer, clients and implementation. Ask William about joining.

Explore the free library Ask about weekly Q&A

YOUR KNOWLEDGE. YOUR AI TOOLS.

Use the materials in your own tools. Direct app integrations are on our roadmap.

Webkowsky / agency website

04 / EXPERIENCE YOU CAN INSPECT

Built from
real client work.

Webkowsky is William's agency. It is where website strategy, conversion, packaged offers and ongoing client delivery meet actual briefs and deadlines.

Strategy, design & developmentExplore William’s agency and its approach to building websites that support sales.

xSite Express / GrowthA fixed-scope project and an ongoing growth service. Real examples of productized delivery.

See the agency, projects & offers

05 / THE PEOPLE BEHIND THE SYSTEMS

Freelancers first.
Builders every day.

William and Maria are Freedlancer's founders and first investors, contributing their own time, expertise and funds. We are building the support we wanted when working on our own.

FREELANCING SINCE 2019 · 7 YEARS

William Łepkowski

Co-founder · owner of Webkowsky

From solo projects to running an agency. William brings the experience behind our offers, sales systems, website strategy and AI workflows.

2 YEARS OF FREELANCE EXPERIENCE

Maria Piotrowska

Co-founder · advertising specialist

Maria brings the day-to-day perspective of a marketing freelancer: finding clients, delivering campaigns and turning knowledge into useful, repeatable work.

NEXT / AI LANCER BETA

Your knowledge.
Your context.
Your AI Lancer.

We're building an assistant that helps you turn Freedlancer knowledge into your next offer, ICP, campaign or client workflow. Join the beta waitlist and tell us what it should solve first.

Join the beta waitlist

In development. Beta invitations will follow when testing opens.

THE PRODUCT DIRECTION

Knowledge, grounded

Relevant systems and templates, with source context.

AI, made personal

Your specialty, ideal client, offer and constraints.

Web & mobile, connected

A future workspace for systems, community and live sessions.

A FEW USEFUL ANSWERS

Start with clarity.

Who is this for?

Marketing freelancers who build websites, run ads, create content, design or improve conversion. Especially people who can do the work but struggle with consistent clients, pricing, boundaries or scaling.

What can I use today?

The free Notion knowledge library and our downloadable AI workflow starter kit. We also offer one Q&A session per week; contact William for the current schedule and participation details.

What is AI Lancer?

Our planned assistant for freelance business tasks, grounded in Freedlancer knowledge. Join the beta waitlist to help shape it. The integrated assistant is in development; the site currently provides knowledge, templates and registration.

Do I need an expensive AI setup?

Start with the tools you already use and a repeatable workflow. Free tiers may be enough for early experiments; automation and API use can have separate costs and limits. We teach you to make those costs visible before scaling.

Do I have to build an agency?

You choose the destination. The same systems help you stay solo with more capacity, collaborate with other freelancers or build an agency when you're ready.

FOR INVESTORS & BUILDING PARTNERS

Help independent talent
build independent businesses.

Affordable education today. An accessible AI workspace tomorrow. Explore our ten-year vision and the milestones that get us there.

Explore the investor page

Run solo.Build like a team.